Dashing Diva, the internationally acclaimed nail beauty brand, faced a major challenge. They wanted to increase the sales of their cutting-edge nail products, but they were experiencing limited growth through their B-to-B channels. They knew that to expand their business they would need to take their products online, selling them direct to consumer.
Renee was looking to increase her sales of her luxury, handmade slate coaster line. She was selling on Amazon and had an informational website about her products. Her products were buried on the 5th page of Amazon search for her desired keywords. She wanted eCommerce capabilities on her site and to increase her Amazon sales but she did not know the best approach.